Social media marketing involves using social media platforms to promote a product or service, build brand awareness, and engage with customers. A social media marketer’s job description may include:

1. Develop and implement social media marketing strategies: This involves creating plans to increase social media engagement, drive traffic to the company’s website, and increase brand awareness.
2. Manage social media accounts: Social media marketers are responsible for managing the company’s social media accounts, including creating and scheduling posts, responding to comments and messages, and monitoring analytics.
3. Create content: Social media marketers may be responsible for creating social media content such as images, videos, and blog posts.
4. Analyze data: Social media marketers should be able to analyze social media data to measure the effectiveness of their campaigns and identify areas for improvement.
5. Stay up to date with social media trends: Social media marketers should be aware of the latest social media trends and adapt their strategies accordingly.
6. Collaborate with other departments: Social media marketers should work with other departments such as sales, customer service, and product development to ensure a consistent brand message across all channels.
7. Build relationships with influencers: Social media marketers should identify and build relationships with influencers who can help promote the company’s products or services.
8. Monitor competitors: Social media marketers should keep an eye on what competitors are doing on social media and use this information to adjust their own strategies.

Overall, a social media marketer’s job is to create and execute a social media marketing plan that increases brand awareness, drives traffic to the company’s website, and engages with customers.